Light — brand package
=====================

The Light logo in its three forms, plus the colours and typefaces the brand is
built from. Downloaded from https://light.inc (right-click the logo in the header).

Contents
--------
Logo — the symbol and wordmark together, the default in almost every context:
  SVG/light-logo-black.svg              transparent background
  SVG/light-logo-white.svg              transparent background
  PNG/light-logo-black.png              2000px wide, transparent
  PNG/light-logo-white.png              2000px wide, transparent
  PNG/light-logo-black-on-white.png     2000px wide, white background
  PNG/light-logo-white-on-black.png     2000px wide, black background

Wordmark — "Light" on its own, where the symbol appears elsewhere already:
  SVG/light-wordmark-black.svg          transparent background
  SVG/light-wordmark-white.svg          transparent background
  PNG/light-wordmark-black.png          2000px wide, transparent
  PNG/light-wordmark-white.png          2000px wide, transparent

Symbol — the L mark alone, for avatars, app icons and favicons, where the
wordmark would be too small to read:
  SVG/light-symbol-black.svg            transparent background
  SVG/light-symbol-white.svg            transparent background
  PNG/light-symbol-black.png            2000px square, transparent
  PNG/light-symbol-white.png            2000px square, transparent
  PNG/light-symbol-black-on-white.png   2000px square, white background
  PNG/light-symbol-white-on-black.png   2000px square, black background

Prefer the SVG wherever the medium allows it — it stays sharp at any size.
Use the black artwork on light backgrounds and the white one on dark
backgrounds or photography, whichever keeps the contrast highest.

Colours
-------
Vermilion (primary accent)  #F5410F
Warm cream (brand base)     #FFEDE5
Ink (body text)             #171717
Black                       #000000
White                       #FFFFFF

Typefaces
---------
Headlines   Hedvig Letters Serif  — https://fonts.google.com/specimen/Hedvig+Letters+Serif
Body / UI   Rethink Sans          — https://fonts.google.com/specimen/Rethink+Sans

Both are open source under the SIL Open Font License.

Using the logo
--------------
The symbol is built on a three-by-three grid of squares. Keep clear space of at
least one of those squares — a third of the symbol's height — on every side of
whichever form you use, and don't place the logo below 100px wide (or the symbol
below 24px) — the mark stops reading. Please don't recolour, stretch, rotate,
outline, add effects to, rebuild, or re-space the artwork, and don't place it on
a background it doesn't have contrast against.

"Light" is a registered trademark. These assets are provided so you can refer to
Light accurately — in press, integration listings, partner and customer material.
They don't grant a licence to use the Light name or mark to suggest a
partnership, endorsement, or affiliation that isn't there.

Questions, or need a format that isn't here? hello@light.inc
