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Growth Marketer

Growth Marketer

Growth Marketer

Growth Marketer

Location:

New York, US

About Light

Light is a Smart Financial Platform (an SFP; not ERP - read our manifesto) set to make it easy, efficient, and transparent for multinational tech companies to manage their finances.

Come join one of Europe's strongest FinTech teams with people from Pleo, Juni, Google, X, AWS, Spotify, Klarna, etc. who are building a new category.

*Visa sponsorship is NOT available at this time*

This Growth Marketer role is focused on…

  • Driving pipeline growth in the US market through creative, scrappy campaigns & actions.

  • Generating SQLs via digital campaigns, regional events, and ABM plays that convert into revenue.

  • Building Light’s brand as the go-to end-to-end finance platform for US multinationals.

  • Executing regional roadshows, CFO dinners, and community initiatives in NYC, SF, and beyond.

  • Creating and publishing content (with EU teammates) that resonates with CFOs, finance leaders, and operators in the US market.

  • Partnering with sales to run localized ABM campaigns, gifting, and VIP experiences.

  • Always testing, iterating, and scaling what works fast — from paid ads to unconventional stunts.

  • Be on the ground, conquering the US for Light.


…and how you fit into the team:

Your mission is to accelerate Light’s footprint in the US. Based in New York (or an East Coast hub), you’ll run local campaigns end-to-end while collaborating closely with our EU marketing team. As one of Light’s first US-based marketing hires, you must be able to thrive independently, take initiative, and build momentum without daily hand-holding. You’ll bring challenger energy, love trying new things, and thrive on delivering pipeline in one of the most competitive markets.


Your qualifications could be:

  • 3–5 years in B2B growth/marketing roles, ideally in SaaS or FinTech.

  • Proven success generating pipeline in high-consideration sales cycles.

  • You thrive in startup environments where speed, experimentation, and iteration are daily.

  • Comfortable balancing both “top of funnel” (brand/digital reach) and “bottom of funnel” (ABM, late-stage accelerators).

  • Trust Building: You excel at creating authentic connections that break down resistance to change in risk-averse departments like finance.

  • Challenger Thinking: You've successfully bypassed traditional marketing channels to reach prospects in innovative, attention-grabbing ways.

  • Community Cultivation: You've built engaged communities around complex B2B products that generate organic word-of-mouth and referrals.

  • Thought Leadership Development: You transform product features into compelling visions of the future that inspire finance leaders to take action.

  • Content-to-Conversion Mastery: You create content that doesn't just educate but actually drives qualified leads that sales can convert.

Bonus points:

  • Experience marketing to finance departments or challenging entrenched ERP/finance systems.

  • Event Strategy: You've designed and executed unconventional events that generated MQLs from hard-to-reach decision-makers.

  • US event marketing experience (roadshows, exec dinners, conferences).

  • Track record of ABM campaigns that landed enterprise accounts.

Here’s what to expect in our hiring process…

  1. Chat with our Head of Marketing (45 min)

  2. Take-home challenge

  3. Interview with two future colleagues

    • Discussion on the take-home challenge

    • Getting to know each other

  4. Meet leadership or a few other colleagues (1h)

  5. Offer

… so a few tips to stand out would be:

  • Demonstrate your ability to think beyond conventional marketing tactics with concrete examples of innovative approaches you've implemented.

  • Show us who you are through your application and don't limit yourself to a resume.

  • Be specific. Have numbers to show so you can measure impact? Even better!

  • Most people can say they wanna work in a startup, but why this one? What are your expectations and what do you specifically wanna learn from us?

While this is the good stuff...

In addition to being part of a great team and working in a really fun and innovative environment, we offer:

💸 A competitive salary + stock options in our fast-growing start-up.
🍼 Paid parental leave.
🏝 25 days of annual leave + public holidays in the country where you are based.
🥳 Regular socials and company off-sites (last time was Toulouse, next one is in October).
🚀 A huge opportunity for career growth as you'll help shape a market-defining product.

…these are the famous last words:

Working at Light means you're embarking on an exciting journey to reshape the future of multinational financial operations. Our cheat-code is that we've built something like this before - and are now doing it again, only better. Our goal is to make global finance effortless and empower companies to make informed decisions.

If you are passionate, have absurdly high ambitions, want to ship fast and have fun, then we would love to hear from you at careers@light.inc.


🚀 Join the rocket ship while it's taking off 🚀

25+ team members, 10+ different countries.

25+ team members, 10+ different countries.

25+ team members, 10+ different countries.

Crafting from our HQ in London, and across Europe and the Americas.

Our core values

Our core values

We’re redefining ERP — shipping fast and joyful features built for finance. Join us to revolutionize the world’s largest and oldest software category.

Simple

We embrace simplicity in design, writing, code, and communication. The simplest solution is always preferred.

We embrace simplicity in design, writing, code, and communication. The simplest solution is always preferred.

We embrace simplicity in design, writing, code, and communication. The simplest solution is always preferred.

Fast

Speed is essential. A fast product creates better experiences and solves problems more effectively.

Speed is essential. A fast product creates better experiences and solves problems more effectively.

Speed is essential. A fast product creates better experiences and solves problems more effectively.

Clear

Our interfaces are intuitive, revealing complexity only when needed

Our interfaces are intuitive, revealing complexity only when needed

Our interfaces are intuitive, revealing complexity only when needed

Remote work, real connections.

Remote work, real connections.

Our culture thrives on joy. Each quarter, we unite for Starsite across iconic cities—Lisbon, Valencia, London, Copenhagen, Rome—where we align our vision and push boundaries together.

Meet the Commercials

After years of intense product development, Light has entered a high-velocity go-to-market phase. Companies are lining up, looking for an AI-native financial platform purpose-built for multi-entity accounting. Our team is fielding RFPs and onboarding new customers at a rapid pace.

From top-funnel marketing to sales, onboarding, and customer experience — the full go-to-market engine is in motion. Meet some of the team driving this momentum.

Meet the Commercials

After years of intense product development, Light has entered a high-velocity go-to-market phase. Companies are lining up, looking for an AI-native financial platform purpose-built for multi-entity accounting. Our team is fielding RFPs and onboarding new customers at a rapid pace.

From top-funnel marketing to sales, onboarding, and customer experience — the full go-to-market engine is in motion. Meet some of the team driving this momentum.

Meet the Commercials

After years of intense product development, Light has entered a high-velocity go-to-market phase. Companies are lining up, looking for an AI-native financial platform purpose-built for multi-entity accounting. Our team is fielding RFPs and onboarding new customers at a rapid pace.

From top-funnel marketing to sales, onboarding, and customer experience — the full go-to-market engine is in motion. Meet some of the team driving this momentum.

Meet the Engineers

Behind the scenes of Light’s rapid growth is a world-class team of engineers and product builders. These are the minds crafting the AI-native financial platform that’s reshaping how companies manage multi-entity accounting.

From real-time reporting to automated workflows and scalable architecture, they’re turning complex financial operations into intuitive user experiences. After years of building, they’re now shipping faster than ever.

Meet some of the people building Light.

Meet the Engineers

Behind the scenes of Light’s rapid growth is a world-class team of engineers and product builders. These are the minds crafting the AI-native financial platform that’s reshaping how companies manage multi-entity accounting.

From real-time reporting to automated workflows and scalable architecture, they’re turning complex financial operations into intuitive user experiences. After years of building, they’re now shipping faster than ever.

Meet some of the people building Light.

Meet the Engineers

Behind the scenes of Light’s rapid growth is a world-class team of engineers and product builders. These are the minds crafting the AI-native financial platform that’s reshaping how companies manage multi-entity accounting.

From real-time reporting to automated workflows and scalable architecture, they’re turning complex financial operations into intuitive user experiences. After years of building, they’re now shipping faster than ever.

Meet some of the people building Light.