About Light

Light is a Smart Financial Platform (an SFP; not ERP - read our manifesto) set to make it easy, efficient, and transparent for multinational tech companies to manage their finances.

Come join one of Europe's strongest FinTech teams with people from Pleo, Juni, Google, X, AWS, Spotify, Klarna, etc. who are building a new category.

*Visa sponsorship is NOT available at this time*

This Growth Marketer role is focused on…

• Building a trusted brand that positions Light as the modern alternative to outdated ERPs, convincing multinational tech companies to replace 20+ year-old systems and fragmented finance point solutions.

• Creating thought leadership content that resonates with forward-thinking CFOs and finance leaders who are frustrated with their existing tech stack.

• Executing innovative community-building initiatives that generate high-quality MLQs (Marketing Qualified Leads) beyond traditional paid media, newsletters, and lead magnets.

• Designing and implementing trust-building customer journeys that showcase our ability to consolidate payments, virtual cards, expense management, and core financials into one seamless platform.

• Developing creative, unconventional marketing campaigns that differentiate Light from legacy ERP providers and single-function finance tools.
  
  

…and how you fit into the team:

Your main mission is to disrupt the status quo in financial operations software. Based in-office in London, this role requires you to think unconventionally, challenge traditional B2B SaaS marketing approaches, and build genuine trust with skeptical finance leaders. We need someone who can turn "impossible migration" objections into enthusiastic adoption.

This is a GTM role with direct accountability for generating quality MLQs that convert to pipeline and ultimately revenue.

You'll work with a small and stellar team with a deep understanding of the market who has done this before.

Your qualifications could be:

• 3-5 years of proven success in B2B marketing with experience building trust in complex, high-consideration purchase decisions.

• Trust Building: You excel at creating authentic connections that break down resistance to change in risk-averse departments like finance.

• Challenger Thinking: You've successfully bypassed traditional marketing channels to reach prospects in innovative, attention-grabbing ways.

• Community Cultivation: You've built engaged communities around complex B2B products that generate organic word-of-mouth and referrals.

• Thought Leadership Development: You transform product features into compelling visions of the future that inspire finance leaders to take action.

• Content-to-Conversion Mastery: You create content that doesn't just educate but actually drives qualified leads that sales can convert.
  
  

Bonus points:

• Experience marketing to finance departments or challenging entrenched ERP/finance systems.

• Event Strategy: You've designed and executed unconventional events that generated MLQs from hard-to-reach decision-makers.

• Customer Advocacy: You've developed successful customer advocacy programs that leverage social proof to build trust.

• Category Design: You understand how to position new solutions in ways that make legacy options appear obsolete.
  
  

Here's what to expect in our hiring process…

1. Chat with our Chief of Staff + Head of Growth (45 min)

2. Interview with our CEO (1h)

3. Take-home challenge

4. Interview with two future colleagues

   1. Discussion on the take-home challenge

   2. Getting to know each other

5. Offer
   
   

… so a few tips to stand out would be:

• Share specific examples of how you've helped prospects overcome resistance to change, especially in risk-averse environments.

• Demonstrate your ability to think beyond conventional marketing tactics with concrete examples of innovative approaches you've implemented.

• Explain your methodology for building trust with decision-makers who are skeptical about replacing established systems.
  
  

While this is the good stuff...

In addition to being part of a great team and working in a really fun and innovative environment, we offer:

💸 A competitive salary + stock options in our fast-growing start-up.

🍼 Paid parental leave.

🏝 25 days of annual leave + public holidays in the country where you are based.

🥳 Regular socials and company off-sites (last time was Lisbon and next time is in May).

💻 A new computer + whatever gear you may need.

🚀 A huge opportunity for career growth as you'll help shape a market-defining product.

…these are the famous last words:

Working at Light means you're embarking on an exciting journey to reshape the future of multinational financial operations. Our cheat-code is that we've built something like this before - and are now doing it again, only better. Our goal is to make global finance effortless and empower companies to make informed decisions.

If you're excited about the challenge of joyfully replacing outdated ERPs and fragmented finance solutions through unconventional marketing approaches, then we would love to hear from you at careers@light.inc.

🚀 Join the rocket ship while it's taking off 🚀